Where to buy the Fujifilm X100VI: current delivery estimates and the best retailers

Trying to get a hold of a Fujifilm X100VI? You’re not alone. This much-hyped compact fixed-lens camera is easily one of the most successful camera launches we’ve seen for a long time, with demand massively outstripping supply.

It’s been over one full year since release, and unsurprisingly – most retailers still have this camera on backorder.

It’s been an interesting ride since release, too. Orders were temporarily halted in the US by Fujifilm a couple of months ago, and the brand has also recently imposed a $200 price hike on the body. Both are due to the new tariff regime, unfortunately, which still continues to heavily affect camera prices in the US (not just Fujifilm bodies, of course).

It’s much better news if you’re in the UK. Availability is still a little hit or miss, but several retailers have on occasion listed the camera with immediate delivery and it looks like backlogs are starting to clear. Tariffs haven’t affected the camera’s price in the UK, either.

The Fujifilm X100VI retails for $1,799 / £1,599 at all retailers right now, which we don’t expect will change for a long, long time due to this camera’s popularity. If you’re interested in a full run-down of the camera, check out our recently published Fujifilm X100VI review for our detailed thoughts.

Where to buy the Fujifilm X100VI

Tariffs continue to disrupt orders and prices in the US

Fujifilm X100VI backorders have been a real rollercoaster in the US in recent months. Firstly, the brand temporarily halted all preorders back in March/April – a decision that it later reversed a month or two ago. Unfortunately, while backorders are officially available from all the main retailers, prices on the cameras have gone up by $200 due to the ongoing tariff situation. It’s not just the Fujifilm X100VI that’s suddenly more expensive either, the majority of the brand’s bodies now cost on average 10 to 12 more.

The Fujifilm X-E5 is a great new alternative

Just a quick PSA to those who haven’t been following the latest camera news. Fujifilm has just released a new body called the X-E5, which is extremely similar to the X100VI but is instead an interchangeable lens model. It’s arguably a different beast to the X100VI ,but it’s worth considering since it’s readily available at most retailers for a (slightly) cheaper price.

If you’re interested, you can see our Fujifilm X100VI vs Fujfilm X-E5 article for more information, or my standalone where to buy the Fujfilm X-E5 page.

Be aware: X100VI scalpers are active

The Fujifilm X100VI has been surfacing on eBay as well as other auction sites recently for well over the launch price – up to $5,000 if you can believe. Take note, several well-known (and usually reputable) camera trading sites also have stock for marked-up prices, which is kind of a bummer to be honest. While not quite as bad as the prices on eBay, I’d definitely recommend holding off buying from one of these sites – even if you’re desperate.

For example, if you happen to have $5,000 lying around to spend on a camera then there are amazing options from other brands, including some of the best compact cameras money can buy (hint: Leica Q3). We’re also huge fans of Fujifilm’s other cameras here at TechRadar – several of which offer specs that are just as good as the Fujifilm X100VI if you don’t mind opting for something less compact.

Fujifilm X100VI: buying advice

What else can you do? Here’s our advice

1. Call around at local retailers

This is a tried-and-true tip that we’ve used previously to snag stock on in-demand tech like the PlayStation 5 and graphics cards in recent years. Often, local retailers have smaller wait lists for recent releases and sometimes, just sometimes, you’ll even find in-stock items hiding in the backrooms. Conversely, these retailers also tend to receive less stock when products are shipped so it’s often a fine line to tread when actually placing an order. It doesn’t hurt to call around, however, and this tip also applies to larger stores that have local brands like Best Buy.

2. Keep an eye on Amazon

Amazon and to a lesser extent, Best Buy, tend to release stock for in-demand products on a semi-regular basis. Unlike most photo specialist stores – which are still operating on a first-come-first-serve preorder basis – these stock drops are for items that are fully in stock and ready to ship immediately. The issue is that there’s usually no prior warning for these stock drops and they also tend to be available in extremely limited numbers. It’s well worth adding an item to your wishlist and checking in regularly at Amazon if you’re willing to wait it out, however.

3. Check out other cameras

The X100VI is undoubtedly the camera of the moment (and for good reason) but there are fantastic alternative cameras to consider if you don’t want to wait. I recently wrote a piece on seven excellent alternatives to the Fujifilm X100VI that’s well worth reading if you want a detailed run-down of a few other options, but I’ll also summarize here.

If you want a high-performance alternative to the X100VI, you could opt for the Fujifilm X-T5. This flagship interchangeable lens body features many of the same bones as the X100VI under the hood – like the 40.2MP APS-C sensor, image stabilization, and the latest subject-tracking autofocus. The downside? It’s a little pricey at $1,699 / £1,449 – and you’ll obviously have to buy your desired lens separately. It also doesn’t have the fancy hybrid optical viewfinder that’s unique to the X100 series, so you’ll arguably not get that same old-school feel. Image-wise, however, the cameras are identical, and we’re big fans of the X-T5 at TechRadar (see our Fujifilm X-T5 review for more details).

For a cheaper Fuji alternative, you could consider either the Fujifilm X-E4 or Fujifilm X-T30 II – both of which are smaller-styled interchangeable lens bodies. They’re last-gen models now, and subsequently only feature 26MP sensors, but they can be found for under $1,000 if you shop around on the used market and they both feature most of the brand’s film simulation presets. Unfortunately, due to popularity, Fuji cameras are really, really over-priced on the second-hand market right now.

Outside of Fuji, there are compelling options in the form of the Ricoh GR III and Leica Q3. The Ricoh in particular offers fantastic tac-sharp images in a superbly pocket-friendly and affordable package. The Leica Q3 in comparison runs at an eye-watering premium but does offer the epitome of outright image quality thanks to its lavish 60MP full-frame sensor and Summilux 28mm f/1.7 lens. Another fantastic full-frame option to consider is the retro-styled Nikon Zf – a recent addition to the brand’s line-up and one that’s been extremely well-received. If you’re interested, check out our Ricoh GR III review, our Leica Q3 review, and Nikon Zf review for more details.